iTag is a utility that allows you to easily add title, description and keyword tags to your digital photos. The data you enter is stored into the actual photo file itself - using the open standards of IPTC and XMP. Many applications can read and write the IPTC/XMP data, but iTag is especially powerful at editing a group of photos all at once. Geocoding your photos is also straight forward by drag and dropping Google Earth placemarks (.kml, .kmz). Once tagged, your photos can be indexed and then found in the iTag search screen. A query builder allows you to construct complex queries for keywords, anti words, filename, rating and even location. Photos geocoded with WWMX Location Stamper are also recognised and can be viewed in Google Earth. Groups of photos can be selected and viewed in Google Earth.